What is Big Data? Big Data is a type of information generated by computers due to the progressions made in computer technologies in conjunction with the widespread use of the internet. Companies such as Google and Amazon gather loads and loads of personal information about their users and then use that information as they see fit. Remember the solar eclipse? Citizen scientists used their computers to submit data about the behavior of animals during the eclipse and big data was used to advance science. Sometimes, it’s used to make money; however, once the data has been gathered, it can be used for a myriad of different purposes. Users must agree to their information being stored by Google before they can sign up for an email address or a cloud storage account. And that is why it can be stored away forever – because you agreed to it. Companies such as Amazon use big data to personalize ads, hoping to make more money. ...